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Color

Color is often always overlooked when it comes to optimizing the websites for better returns. The sales of a website can be severely affected by just changing the colors. The color combination used in a particular website is not just important for visual purposes but also because the color used in the website has significant effect on the overall effectiveness of the page.

Color Associations

There have been various studies and researches which prove that people associate differently to colors subconsciously. For example, beige, green and light blue tones are proven to be soothing and keep the people at ease and relaxed. There are several different shades within the same color and all of them have different meanings and different effects on people. For example, black can intimidate people, red can come across as intense while green would be associated with money or the environment. Therefore, it is always necessary to choose the colors according to the message which you want to send across to the readers.

Professionalism

The color of the website can add to the professionalism of the website and can even take away from it. for example, a page with a bright yellow text on a pink backdrop would be unreadable and it would also not look professional. It is important while conducting SEO, that the colors too should be given enough importance.

Also, a poor choice of colors can turn off the visitors. The visitors would immediately leave the page if there is a poor choice of color. No matter how effective and keyword rich the text is, if the colors are off putting, the visitors would not stick around to read the text.

For this reason, it is important not to overlook the importance of the color schemes while designing a website for a business.

seo-sem.com - Color Tool